About
WHO THE HELL AM I?
About Neta
THE HUMAN BEHIND
"NOT A SALESMAN"
Neta (Netanel) Ben Tov is a B2B technology sales and account-management professional working in cybersecurity. He has worked across outbound, SDR leadership, renewals, customer relationships, expansion, and global account management. He created Not a Salesman in 2023 to write about sales from a more human angle: less theater, more trust, better judgment, and more attention to the people behind the deal. He is still selling, still learning, and still doing the work.
I'm not a sales guru.
I'm still selling.
That's kind of the point.
Career Path
STILL DOING THE JOB.
- Outbound
- SDR
- SDR Leadership
- Renewals
- Account Management
- Global Customer Relationships
- Cybersecurity
Why I Wrote Not a Salesman
TIRED OF THE STEREOTYPE.
The Not a Salesman newsletter started on LinkedIn in February 2023 because I was tired of the stereotype, the pushy, scripted, "always be closing" caricature that has nothing to do with how good selling actually works.
Fifteen editions later, this is what came out of it. Not a methodology. Fifteen real stories and what was worth keeping from each one.
SELL MORE.SOUND LESSLIKE A SALESMAN.
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