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NETA (NETANEL) BEN TOV · THE BOOK

NOT ASALESMAN!

A Human Who Sells.

How to Sell Without Becoming Sales-y

"Selling isn't the problem."

"Acting like a salesman is."

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Not a Salesman book cover by Neta Ben Tov

15 Stories.
3 Years.
One Idea.

People > Pitches.

Self-Diagnosis

YOU MIGHT BE ASALESMAN IF…

01

You've sent "just following up" when you had absolutely nothing new to say.

02

You forecasted something at 90% that the customer apparently forecasted at 0%.

03

You've heard "no" and thought: maybe they need another 14 emails.

04

You've called a Tuesday afternoon "circling back to add value."

05

You've written "per my last email" and meant something much less polite.

06

You've booked a "quick sync" that ran ninety minutes and settled nothing.

07

You've called a discount "a limited-time offer just for you," for the third quarter running.

08

You've said "let's take this offline" while standing right next to the person.

GOOD. THIS BOOK IS FOR YOU.

The Book

FIFTEEN CHAPTERS. ONE HOUR. NO PYRAMIDS.

  • 01Sell without sounding scripted.
  • 02Handle "no" like useful information.
  • 03Use AI without automating your personality.
See what's inside →

Who wrote this?

STILL SELLING. STILL WRITING.

Neta Ben Tov works in B2B technology sales and cybersecurity. This book was written between deals, not after leaving them.

Meet Neta →

NOT READY TO BUY YET?

Start With One Chapter.

Read one chapter from NOT A SALESMAN for free and decide for yourself if the way I write, and the way I think about sales, is for you.

No hard sell. No weird funnel. Just one chapter.

READ 1 CHAPTER FREE →

For Sales Teams

BUYING FOR A SALES TEAM?

Team licenses for SDRs, AEs, account managers, onboarding and enablement. One invoice, one link.

For Sales Teams →

Speaking & Events

BRING NOT A SALESMAN TO YOUR TEAM.

Sales kickoffs, revenue events, workshops and panels, live, human, and not a pitch deck.

Speaking & Events →

FAQ

QUICK QUESTIONS.

Yes. Send the EPUB to your Send-to-Kindle address and Amazon converts it automatically. On a laptop, the PDF is the nicer read.

The Emails

NOT A SALESMANIN YOUR INBOX.

Sales stories, customer lessons, AI, bad follow-ups, good judgment, and occasionally something useful.

No daily spam. No 14-email sequence. Just useful stuff when there's something worth saying.

Providing your name and email is voluntary. We use them to send you the emails you requested. If you do not provide these details, we cannot subscribe you. You can unsubscribe anytime. See our Privacy Policy for your rights. Read the Privacy Policy

Started on LinkedIn, February 2023. See where it began

NOT JUST THE BOOK

FOLLOWNOT A SALESMAN.

Book quotes, sales thoughts, bad jokes, behind-the-scenes stuff and whatever else gets written after midnight.

Follow the journey on Instagram.

FOLLOW ON INSTAGRAM

@notasalesmanbook

Not a Salesman

NOT A SALESMAN

A HUMAN WHO SELLS.

"NO" IS STILL A COMPLETE SENTENCE.

SELL MORE.SOUND LESSLIKE A SALESMAN.

Secure checkout · Instant digital delivery · Refund & Cancellation Policy