NETA (NETANEL) BEN TOV · THE BOOK
NOT ASALESMAN!
A Human Who Sells.
How to Sell Without Becoming Sales-y
"Selling isn't the problem."
"Acting like a salesman is."
PDF + EPUB · Instant digital access after confirmed payment
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15 Stories.
3 Years.
One Idea.
People > Pitches.
Self-Diagnosis
YOU MIGHT BE ASALESMAN IF…
01
You've sent "just following up" when you had absolutely nothing new to say.
02
You forecasted something at 90% that the customer apparently forecasted at 0%.
03
You've heard "no" and thought: maybe they need another 14 emails.
04
You've called a Tuesday afternoon "circling back to add value."
05
You've written "per my last email" and meant something much less polite.
06
You've booked a "quick sync" that ran ninety minutes and settled nothing.
07
You've called a discount "a limited-time offer just for you," for the third quarter running.
08
You've said "let's take this offline" while standing right next to the person.
GOOD. THIS BOOK IS FOR YOU.
What You'll Get
A SHORT FIELD MANUAL, NOT A METHODOLOGY.
- 01Sell without sounding scripted.
- 02Handle "no" like useful information.
- 03Use AI without automating your personality.
The Book
FIFTEEN CHAPTERS. ONE HOUR. NO PYRAMIDS.
A short, honest field manual for people who sell but don't want to become "sales-y." See what's inside.
Explore the book →Who wrote this?
STILL SELLING. STILL WRITING.
Neta Ben Tov works in B2B technology sales and cybersecurity. This book was written between deals, not after leaving them.
Meet Neta →Free Chapter
READ A CHAPTER FREE.
The opening + first chapter. No purchase, no strings.
Read a chapter free →For Sales Teams
BUYING FOR A SALES TEAM?
Team licenses for SDRs, AEs, account managers, onboarding and enablement. One invoice, one link.
For Sales Teams →Speaking & Events
BRING NOT A SALESMAN TO YOUR TEAM.
Sales kickoffs, revenue events, workshops and panels — live, human, and not a pitch deck.
Speaking & Events →FAQ
QUICK QUESTIONS.
Yes. Send the EPUB to your Send-to-Kindle address and Amazon converts it automatically. On a laptop, the PDF is the nicer read.
SELL MORE.SOUND LESSLIKE A SALESMAN.
Secure checkout · Instant digital delivery · Refund & Cancellation Policy